Master Your Journey with Dark Horse Private Coaching

You're successful. Driven. Accomplished. But something's missing in your fitness journey – a focused approach that matches your ambition and fits your demanding lifestyle.


For the Driven Individual Who Demands Excellence

You have the equipment. You have the determination. What you need is a structured path forward and an expert coach who understands that your time is valuable and your goals are non-negotiable.

Elite Coaching Team, Exceptional Results

At Dark Horse Rowing, you'll work one-on-one with an elite coach personally selected and mentored by Shane Farmer, founder of Dark Horse Rowing. Our coaches embody the Dark Horse philosophy and bring expert-level knowledge to your training, backed by Shane's proven system and ongoing guidance.

Why High Achievers Choose Dark Horse Private Coaching

Your success in business or your career didn't come from following the crowd. Neither should your fitness journey. Our private coaching program is specifically designed for driven individuals who:

  • Need a program that adapts to their packed schedule, not the other way around
  • Want direct access to expert guidance without the wait
  • Seek accountability that matches their ambitious nature
  • Require a strategic approach to prevent burnout and sustain long-term progress

I'm Ready Coach...

Let's get started

The Dark Horse Legacy

Founded by Shane Farmer, Dark Horse Rowing has established itself as a powerhouse in the rowing community:

  • Creator of the world's largest rowing YouTube channel
  • 14 years as a Master Instructor shaping elite athletes
  • 4-time CrossFit Games athlete with CrossFit Invictus
  • Multiple national rowing championships
  • Expert commentator for both indoor and on-water rowing competitions

Every Dark Horse coach is trained in this championship mentality and approach, ensuring you receive world-class guidance aligned with our proven methodology.

Real Transformation: Sean's Story

Consider Sean, an Iraq war veteran who found more than just fitness through Dark Horse Rowing. Struggling with PTSD and searching for control in his life, Sean discovered that our approach went beyond just rowing technique. Through focused guidance and consistent support, he:

  • Established a sustainable workout routine for the first time in years
  • Developed tools to manage stress and anxiety
  • Built both physical and mental strength
  • Found purpose and community in his training

Your Private Coaching Experience Includes:


  • Monthly Strategy Sessions: One-on-one coaching calls to analyze progress and refine your approach


  • Customized Programming: Workouts built around your schedule and goals, not a one-size-fits-all template


  • Priority Coach Access: Direct line to your dedicated coach when you need it – no waiting, no barriers


  • Live Training Access: Complement your private coaching with our engaging group sessions through our exclusive app


The Dark Horse Philosophy

We don't just provide motivation – we empower you to create lasting change. Our approach is anti-dogmatic, results-driven, and always personalized. We believe anyone can succeed with the right support, and we're here to help you prove it.



Ready to Take Control?

Your transformation starts with a decision. Join the ranks of high achievers who've discovered that with the right guidance, anything is possible.