Hi There!
You just clicked a link for our new beginner guide,
Launch Your Rowing.
Which looks a little something like this (in case you wanted a sneak peek)...
But before we get to that, there’s something you should know.
(Especially if you’re someone trying to make rowing a bigger part of your life)
Once you get started on this path…
You can’t really go back.
Once you leave old habits behind…
And once you transform in a way that makes you feel (and look) unrecognizable…
It becomes harder and harder to stay stuck in the same old patterns.
Change takes work, change can be complicated, but it’s the ultimate reward.
And if you don’t believe that, here are a few people that might disagree with you:
There's more too...
(forgive my formatting skills... I'm a rowing coach, not a designer)
I could spend days finding posts like these.
They’re everywhere.
And they’re living proof of what rowing can do.
But chances are if you’re reading this page…
You already know this.
It’s not a question of IF rowing is right for you…
It’s HOW to learn it, and WHEN to make it part of your life.
The thing is…
Even in 2024, no one seems to actually teach rowing to beginners.
They might make content about it, sure… but that’s not really teaching.
It’s time to change that.
I’d like to introduce you to:
If you’re reading this, you might be facing one or more of these problems:
-
How to actually start a rowing exercise habit and stay consistent until you start to see the results (which makes consistency WAY easier)
-
How to leave behind old patterns of self-sabotage, and experiencing the same problems year after year
-
How to crack the code of the rowing machine and use it in a way that you can burn the most calories to lose weight, push yourself during workouts, and get the most use from your machine
- How to make the journey more enjoyable, so that each of your workouts feels effortless and fun, instead of slow and torturous
Or…
Maybe you worry that you don't know enough about rowing, so it's going to be hard to learn how to move well.
On top of that, you're not sure who to trust because you've seen so many different videos, visited too many facebook pages, and it all just seems so confusing when you can't have a coach with you.
So if you recognize that the rowing machine is a powerful tool for transformation…
If you know it’s right for you…
And if you need a reliable way to actually START…
And make things simple...
Launch Your Rowing delivers a video-based training plan that teaches you EXACTLY How to SUCCEED with Your Erg.
Here is what is inside the guide:
Launch Your Rowing contains 7 chapters, with 10 key lessons, including:
- How to set up and get comfortable on your rowing machine
- How to know your TRUE start point (and why it’s probably not what you think)
- How to unlock the perfect rowing stroke and move effortlessly each and every time you work out
- Detailed drills and techniques you can implement every workout to create lifelong habits
- Explanations and workouts that answer common questions such as “How do I perform the rowing movement?”, “What on earth is the Catch?” and “Where should my Damper be set?”
- The fastest, simplest way to progress as a rower, and eliminate complexity
- The ability to complete the course in your own time
Each chapter is designed to move you through the MOST relevant steps first, without missing any important info.
Video overviews of each section give a clear understanding of how to complete each workout and fit it into your daily schedule.
These videos also expand on each theme, and give you some helpful mental tools to keep up momentum.
FAQ sections with explainer videos unpack the most common problems and questions beginners face.
No stone gets left unturned.
Here’s what your life will look like after completing Launch Your Rowing:
- You'll notice yourself getting fitter and actually working out
-
You’ll find yourself enjoying those workouts, and getting real use out of your machine (instead of letting it collect dust)
-
You’ll know exactly what to do and not do in your rowing workouts, and where to go
- You’ll have done all this without wasted time and effort
What we want your experience to look like with this guide:
Here’s How It Works
LYR is our comprehensive guidebook containing solutions to all the problems beginners face.
With a guided program based on learning the FIRST STEPS to take, you can bypass all the wasted time, money and effort you'd spend trying to piece it together on your own.
Launch Your Rowing offers two major benefits:
1. It allows you to learn what to focus on FIRST, second, third, and so on, to build a strong foundation.
(instead of watching videos all day long, never knowing if you’re on the right track, or where that track leads to)
2. You can move onto the important things like your weight loss journey, and know exactly what next steps to take.
Rowing can be confusing.
It's easy to get wrong information and establish bad habits - putting you behind in your journey and leaving you frustrated and feeling lost.
That's why I created Launch Your Rowing.
After 10 years of teaching rowing technique, I’ve learned a thing or two about what works...
And what doesn’t.
The fact is….
The world sucks at teaching rowing technique.
And it sucks at helping people create an enjoyable, consistent habit with their rowing machine.
And so I started to think…
What If?
What if we could create a way to help beginners succeed on the rowing machine - quickly (without wasted time and effort)?
With Launch Your Rowing, I'll give you all the tools you need to win by following workouts and coaching right at your fingertips - and I'll show you how to do it the right way, so you can prioritize your health and your family.
This is the most thorough beginner's guide to rowing that exists that we have seen.
We have gone far above and beyond with this plan to tie in all resources from all our platforms into one source.
Now...
You’re probably wondering just how much this costs.
Well…
If I REALLY wanted to try and pitch the value to you...
I'd talk about how a typical day-long rowing seminar costs about $500 per person. Or $750 for 2 day seminar.
And how this is basically a digital version of that (that probably contains MORE info than those types of seminars).
Or I'd mention how for one-on-one coaching, I charge $375/hr...
And how private coaching on a monthly basis is around $499-$750.
But the most important thing I've learned about selling a resource like this:
People don't value what they don't pay for.
I originally created Dark Horse with no intention of it becoming a real business.
In fact, I gave everything away for free.
If you wanted, you can always go and watch my 500+ videos on YouTube.
And honestly, you could get (almost) all the same information from those videos...
Because like I said, I've given all my knowledge away for free.
But really, our price tags exist to help people commit to taking ACTION.
So anyways...
Taking all of that into account...
And given the fact this is basically a full beginner seminar compressed into digital format...
And given the fact this is a distillation of everything we've learned after educating hundreds of thousands (if not millions) of people on how to row...
(Which probably makes us the #1 global authority on coaching beginner rowers, now that I think about it)
This guide will cost you a grand total of...
$97.
Yep.
Less than $100.
PLUS...
Some juicy bonuses (as long as you're part of the email list), that include:
BONUS #1
The chance to get a free coaching/technique review call, and join a group kickoff call (which is another boost of motivation, and kind of like a deadline).
BONUS #2
Access to our Guidebook Bundle, which lets you pick up Rowing For Weight Loss at $75 off. You'll see the details on this option on the checkout page.
(this is suitable for anyone that wants to get another 12 weeks of workouts focused on weight loss, that they can move into after LYR)
BONUS #3
Our "Erg Maintenance" and "Getting Started With Weight Loss" Checklists.
And as always, this resource comes with the Dark Horse Guarantee.
IF you’re not satisfied, you can get a full refund, no questions asked.
I’m not interested in selling you something you don’t get value from.
So...
There's not much more for me to say.
If you want to do things the hard way...
You can always go and watch my 400+ videos on YouTube.
OR...
Use Launch Your Rowing to commit to yourself, save months of wasted time (and potential injury)...
And finally stick to a plan that changes your life forever.
Up to you...
Shane Farmer
P.S... Remember, this product is intended for BEGINNERS. If you're more experienced, you still will get value from it... but we've designed this with beginner rowers in mind.